UK-founded platform brings pet owners, trusted pet care service providers and retailers together in what it describes as Britain's first fully connected pet care ecosystem.

WILTSHIRE, United Kingdom — 2 September 2026. My Pet Pal, the UK-founded pet care platform, is taking its next major step with a nationwide expansion following its launch in the South West in June.

The company is bringing together pet owners, trusted and vetted pet care providers, and pet retailers/brands on a single connected platform. Its expansion comes as My Pet Pal has been named a finalist for Best Pet Related Business of the Year at the Animal Star Awards 2026 (Southwest Region) and announces a new partnership with Pet Business Insurance UK.

Joining My Pet Pal is free for both pet owners and pet care businesses. Owners have one trusted place to find, book and pay for pet care, while also connecting with a community of fellow pet owners. Businesses gain access to digital tools designed to help them run and grow more professionally, whilst significantly reducing admin burden.

A genuine ecosystem, not just another marketplace

My Pet Pal was created to address what it sees as a fundamental problem within the UK pet care industry: fragmentation.

Pet owners currently rely on a mixture of Facebook groups, word of mouth and separate marketplaces to find and arrange care. This can make it difficult to establish whether a provider is properly licensed, insured and trustworthy.

Pet care businesses face their own challenges. Many still rely on paper diaries, spreadsheets and scattered message threads to manage bookings, customers and administration. At the same time, most existing platforms focus primarily on dogs, leaving owners of cats, birds, small animals, exotic pets and horses with fewer dedicated options.

My Pet Pal brings these disconnected elements together on a single platform, connecting pet owners, trusted and insured service providers, and pet brands/retailers.

Connecting three sides of the pet care market

While existing UK platforms typically focus on one side of the market, My Pet Pal has been built from the ground up to connect three distinct groups.

Pet owners can search for trusted care by location, availability and species. They can browse verified and insured provider profiles, read genuine reviews and maintain detailed pet records, including medical notes, dietary requirements and behavioural information.

Owners can also receive reminders for important events such as vaccination renewals, while managing bookings and repeat visits through the platform.

Pet care providers have access to a complete digital operating system designed to help them manage and grow their businesses. This includes an online profile and booking calendar, price configuration, capacity management, secure invoicing and payments, client messaging, team management, booking requests and performance analytics.

An integrated AI assistant is also included, helping to reduce the administrative burden that many small pet care businesses currently manage through notebooks, spreadsheets, booking forms and message threads.

Pet care retailers can reach pet owners directly through My Pet Pal's integrated shop. They can sell a variety of approved products such as food, toys, equipment and other pet essentials alongside the services that owners are already booking.

This creates a more connected experience. A single visit can become an opportunity to access both care and relevant products, rather than requiring separate trips or transactions.

Because all three sides of the ecosystem operate on the same platform, information can be connected too. A pet owner's profile can follow them from groomer to boarder to vet.

It is this combination of services, retail, data and insurance that My Pet Pal believes sets it apart from other local or international platforms.

A genuinely multi-species platform

My Pet Pal extends well beyond the traditional focus on dogs and cats.

The platform supports providers offering boarding, daycare, walking, grooming, training, veterinary care, pet sitting and equestrian services. It also caters for birds, reptiles, small animals and exotic pets.

This multi-species approach is designed to provide a more comprehensive platform for pet owners than marketplaces built around a single category.

Built and backed in Britain

My Pet Pal is a British company, conceived, designed and built in the UK.

Headquartered in Wiltshire, the company launched in June 2026 and is now expanding region by region across the country. It is already used by hundreds of pet owners in the Southwest and has an expanding network of insured and licensed providers across the region.

My Pet Pal is now inviting trusted pet care providers of all types, from every part of the UK, to join the platform for free. Providers can use the platform to accelerate growth of their businesses and significantly reduce their administrative workload, freeing up more time to focus on providing care to pets.

Pet owners across the UK can also sign up at no cost.

Beyond bookings, My Pet Pal is building a community where pet owners can share recommendations, exchange advice and discover trusted local pet care professionals as well as pet care retailers.

Trust and safety, backed by insurance

Trust and safety are central to the My Pet Pal platform.

Every provider is insured and licensed where required. Vetting, documentation checks and verification badges are built into the onboarding process from the outset.

The platform's own Protection Programme provides up to £2,500 in veterinary care reimbursement.

My Pet Pal has also entered into a new national partnership with Pet Business Insurance UK, one of the country's leading pet care business insurers. Through the partnership, providers receive 10% off business insurance if they are not already covered.

Together with a dedicated Trust & Safety team supporting providers as they grow, these measures provide an additional layer of protection for both businesses and pet owners.

Recognised as one to watch

The company's approach has already received early recognition.

My Pet Pal has been named a finalist for Best Pet Related Business of the Year at the Animal Star Awards 2026 (Southwest Region).

The nomination provides early recognition for a company still within its first year of trading.

"We built My Pet Pal because we've lived the challenges ourselves. We've been pet owners for years and we've also run pet care businesses, so we understand where the administration, trust gaps and disconnected tools create problems. We wanted to create one place where owners can find and trust the right care for their pet, where providers can run a professional business without being overwhelmed by administration, and where quality products can reach the people who need them.

We're a UK-founded business built for UK pet owners and UK pet care businesses. And we're just getting started."

Shane Webster, Founder and CEO of My Pet Pal, based in Wiltshire

Join the ecosystem

My Pet Pal is actively recruiting trusted, insured and licensed pet care providers of all types. This includes boarders, walkers, groomers, pet sitters, vets, trainers and equestrian specialists.

Providers can join the platform for free, start taking bookings and manage their existing business through My Pet Pal.

Pet owners across the UK can also join for free to find trusted, verified care and shop for pet products in one place.

About My Pet Pal

My Pet Pal Ltd, registered in England and Wales, is a UK-founded pet care platform connecting pet owners with trusted, vetted and insured care providers and quality products in one place.

The platform combines a consumer marketplace with a comprehensive toolkit for pet care businesses, including messaging, calendar and capacity management, payments, analytics and an integrated shop.

My Pet Pal is designed to replace fragmented Facebook groups, paper diaries and separate ecommerce sites with a single, connected pet care ecosystem.

Headquartered in Wiltshire, the company was founded in November 2025 and officially launched in June 2026. It is expanding region by region across the UK, supporting services including boarding, daycare, walking, grooming, training, veterinary and equestrian care.

The platform caters for dogs, cats, birds, small animals, reptiles, exotic pets and horses.

My Pet Pal is a finalist for Best Pet Related Business of the Year at the Animal Star Awards 2026 (Southwest Region) and has partnered with Pet Business Insurance UK to strengthen insurance and trust across the platform.

Find out more at www.my-petpal.com.